Thursday, 21 August 2014

THE RISE OF MEDIA RELEASE


The survival of media releases adapting from traditional to new media in the age of social media.

Media release still exist in the age of social media , where Public relations (PR) still use it to communicate with target audience in terms of presenting their client or organization. Media Release is the most effective way of providing information to media outlets (newspaper, radio, television and internet) about your event. The purpose of media release is to gain the interest of the social media outlets.Social Media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities.


The use of PR
Most of organization they use public relations (PR) to give out important information to public by using media release through social media. As PR deals with a two way communication, which is one of the most effective way to give out the information to the public and get feedback from the target audience through social media. The change from traditional media to new media has cause lots of change within different organization, which has also made the PR job to be easier and effective. Some organization still believe in the traditional way of doing things where they are facing some challenge where it’s hard to adapt to the new media. In PR they use social media to publish media release where most of things are done online.

Social Networks
Social media in the new age has brought change to the way in which things used to be done through traditional media. As social media it is an interaction among people of same interest in a single group, it use’s different platforms of communication through social networks (Facebook, Twitter, LinkedIn, You Tube and Blog). This are the first big five active social networks, where recipients use it to share their thoughts and comment on your media release which will be posted online. Adapting to the age of social media helps lots of organizations to be able to understand what recipient’s expert from the organization or client and the client or organization to recipients through media release. PR provide information to the audience by using media release through social media and get responds which help in improving the organization and its image.     

                                                    
                                                      The Social Media Revolution
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18 comments:

  1. Unknown21 August 2014 at 23:39

    I believe that social media is now taking over news releases because honestly speaking, i find news releases boring in this social media era. Even though most companies are still relying on news releases, I foresee them leaving them and relying on social media

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    1. Unknown22 August 2014 at 05:33

      But the best way of telling a story it is through media release, because every information is been given in full detail than in social media when its only a brief given.

      Delete
  2. Unknown22 August 2014 at 00:17

    I think that hard printed news releases are expensive to print and are some what limited with the information on it, and to mention boring. The digital media is the way to go as times as you mentioned are changing towards technology, and if organisation do not change with times than they will get left behind sadly.

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    1. Unknown22 August 2014 at 05:37

      I agree with you on that, people prefer to read stories on their gadgets than buying a newspaper or magazines which is not easy to read when traveling. But don't you think lots of companies are adapting to new media?

      Delete
  3. boitumelo22 August 2014 at 05:22

    it is indeed the revolutionary of social media because even if you would ask people who are around you and not doing any to do with media but are interested in knowing what is going on around them.dont have any clue what is media release because its boring and outdated

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    1. Unknown22 August 2014 at 05:43

      media release is the document used to give out organisational information to the public, where organisation are still adapting to the new technologies, where they still see an old tradition as a best way at the moment.

      Delete
  4. Unknown24 August 2014 at 12:36

    This is so interesting I really enjoyed reading your blog its straight to the point I like the video too great work

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    1. Unknown25 August 2014 at 02:21

      Thank you and I'm glad you enjoyed the article, hopefully you did benefit something from it.

      Delete
  5. Unknown25 August 2014 at 02:53

    I honestly believe that social media is taking over media release, where lots of companies are struggling to reach out to their target audience through traditional media.

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    1. Unknown25 August 2014 at 05:01

      Yes it is that why most of the companies are using digital media release, even though they don't prefer it because it limits the information that need to shared to the public.

      Delete
  6. Anonymous25 August 2014 at 04:42

    i personally think that media release is outdated as social media seems to be the media that people mostly understand, and most organisations this days prefers using the social media as its quik and efficient

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    1. Unknown25 August 2014 at 05:03

      That's true, that's why most of the companies are switching from old/traditional media to new media.

      Delete
  7. Unknown25 August 2014 at 05:18

    The traditional media release is so outdated social media Is taking over and it is the most effective way organizations can communicate their message at this age.

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    1. Unknown25 August 2014 at 06:27

      I agree with you on that, that's why most of the companies are adapting to social media

      Delete
  8. Unknown25 August 2014 at 05:45

    Media release is an old thing this days..they do not even use more often these days because of the use of social media. Its Social Media all the way...

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    1. Unknown25 August 2014 at 06:30

      I agree with you, but the are some companies which still prefer traditional media based on their targets audience, because not all people have access to internet.

      Delete
  9. Aifheli Nelwamondo25 August 2014 at 06:31

    I agree with your post , system theory teaches us that system should adapt to change, most people are now used to the new technology meaning the prefare reading news on their gadgets , smartphones and laptops, this simply means media release should adapt to "new media"

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    1. Unknown25 August 2014 at 06:55

      That's true, and I'm glad that my article did make sense to you. hopefully you have benefit something from it.

      Delete

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